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SyFy Network Identity Concept

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Direction 2, Styleframe #002

A class assignment in which we were instructed to produce 3 style frames for a Network Identity for the Television Network: SyFy. I chose to play on the connection between SyFy and the Fantasy realm, and how the network connects it's viewers to the intangible creatures found in the fantasy realm, and in the most whimsical confines of our imaginations.

In my second design direction, I chose to focus, again, on the fantasy angle that is offered by Science Fiction and the SyFy network. When brainstorming, I made connections with
fantasy creatures like mermaids, unicorns, and fairies, and decided to exemplify the connection between the SyFy viewer and these intangible and non-existent creatures. In the spot, SyFy will be shown as the connecting force that unites us to the fantasy realm.

In the spot, a woman will be posed as though blowing a kiss, and instead, from her palm there will be the fantasy
creatures mentioned above, moving off-frame to then proceed to encircle the SyFy logo, ending with the key phrase “Imagine Possible” reminding the viewer that SyFy is the source to connect with impossible and intangible ideas, and makes them accessible to our viewers.

To view the other styleframes for this piece, please click the links below:

Board 001: [link]
Board 002: [link]
Board 003: [link]

Stock Provided By:
Shoofly-Stock: [link]
mjranum-stock: [link]
Image size
1920x1080px 401.29 KB
© 2011 - 2024 dhosford
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